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VF Launches New Brand and Ecommerce Site for MontanaCo

MontanaCo approached us at a significant milestone.

The company was ready to begin online sales‚ a big decision, but one that comes easily when the time is right. The growing brand, whose product was already in over 2,000 retail stores nationwide, was ready to begin selling online directly to customers.

We had been the company’s agency of record for three years, having helped produce and design websites, look-books, advertising and more. We welcomed the opportunity to guide them through the process of online sales. The task at hand called for refreshing MontanaCo’s brand voice and pillars. We scrutinized the way the brand designed its products, which are mountain and travel-inspired. The new Website presented a prime opportunity to fuse depictive imagery with product imagery. We accompanied the visual elements with polished copy that articulated the purpose of MontanaCo’s design method.

The final product included an SEO-friendly site with simple-checkout to ensure a best-practices online buying process. Additionally, we developed a national campaign to push buyers to the site, helping the company find success on its new journey.

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