In a reboot of Vauthier|Ferguson’s original concept to humanize the Montana Orthopedics physicians and put real life outcomes at the helm of the campaign, the V|F team has re-energized the visual aesthetic and infused these powerful stories into an integrated digital, print, video and website strategy.
Consumers navigating the healthcare space – especially for subspecialty care like orthopedic physicians – have a lot of research ahead of them along with important decisions to make on major surgical procedures. Putting impactful outcome stories in front of potential patients builds trust in each of the 5 physician partners at Montana Orthopedics – Drs. Blavatsky, Buehler, DiGiovine, Gallagher, & Russo.
A full-scale production led by Vauthier|Ferguson captured stories that combined spoken testimonials with impactful stylized footage of each character back at doing what they love after their experience with Montana Orthopedics. This production yielded top-level visuals for spots, web video, stills for print, and more.
This video was baked into a website redesign. We call it the Story Grid. Upon landing, stories (videos) are nearly impossible to pass up as visitors begin to learn about the practice, it’s physicians, and the team’s qualifications. Videos are also associated with their respective physician, so the case content is served up subtlety on each physicians profile page.
Vauthier|Ferguson has been Montana Orthopedics’ agency of record since 2010.