Everett Law, PLLC, approached Vauthier|Ferguson after opening a new law firm in a freshly remodeled space in downtown Anaconda.
The father-son team needed a brand presence that would speak to a new endeavor in a historic setting.
We explored several considerations with Everett Law before settling on a mark that is grounded in traditional elements, but steers far from the scales of justice that people might expect in representation of a law firm.
A traditional “E” symbol drives the brand, with the four pillars of legal empowerment subtly representing the profession. The brand is personalized with the word mark “Everett Law” below the striking E.
The brand presence transcends print and web applications and incorporates thematic imagery that embraces the city’s past, its people and outdoor pursuits.