Copper City CrossFit
Facing exciting growing pains, Copper City CrossFit moved it’s gym to a bigger location and took on the task of truly examining what makes the gym, and its community of members, so special in a full scale rebranding effort.
To us, the CrossFit program was viewed as a system of movement, intervals, and unique tools to get amazing workouts completed in no time. Their location, The Box, is the hub of all activity. People making friends, supporting each other, setting goals, feeling great about their progress, and living a healthy lifestyle.
An abstract modular C concept quickly floated to the top amongst the team’s sketches that embodies the workout system while depicting The Box in the geometric squares of which the mark is comprised. The mark greatly differentiates the brand from other CrossFit gyms by steering clear of the cliched kettle bell and weightlifting symbols, serves as a badge of honor for members, and looks damn good in applications across the board.
A refreshed website brought the online presence up to date with mobile first schedule views and daily workout info.
A film is produced to highlight member testimonials and a mini-documentary was developed and created for attendees of the gym’s annual Hypoxia Team Throwdown competition.