Beautiful Life Clothing Boutique
The popular women’s clothing shop in Anaconda, MT Beautiful Life Clothing Boutique, has seen steady growth each year since opening. Although the shop originally started online, their brick-and-mortar location started to take precedence and the website got left behind. With a solid facebook, instagram, and email marketing following, the Mother-Daughter partners decided it was time to put new energy into the website and sell nearly their entire inventory of products both online and in-store.
One primary objective of the project was to minimize the time it took to enter inventory. The team was used to entering inventory in one place or the other – sometimes even twice. The Vauthier|Ferguson team designed a multi-channel inventory control system syncing in-store sales with online sales (and vice versa) while sending financial information to keep the books in order.
This resulted in a system of tools that allow staff to enter inventory just once and through one platform that feeds the entire Beautiful Life Clothing Boutique point-of-sale and ecommerce ecosystem.
The website customers visit is a shopping experience as comfortable on your mobile as it is on your tablet or laptop.