Making Of – Arrowhead Foundation “Possibilities”
In August, we were approached by the Arrowhead Foundation to develop materials centered around awareness of past, present, and future success related to Superfund in the Anaconda area. As an EPA Technical Assistance Grant (TAG) administrator/beneficiary, the Arrowhead Foundation encourages residents to be aware, educated, and involved in the area’s clean-up progress, issues, and redevelopment.
After thoroughly assessing many of the groups communication goals and brand traits, we crafted a plan that would feature high production value film pieces with an accompanying web-special; an online distribution model. The films(3 in the end) would be centered around robust projects in the area that directly benefit the people and economic future of Anaconda. Inspired and educated perspectives would pair with beautiful footage of the area and project sites creating a sense of pride amongst residents – Wonderful and beneficial things are happening in my hometown. Beyond viewing the films, the web-special will allow users to view additional content pertaining to each of the featured cases – educational content such as before images, project narratives, and diagrams.
For Vauthier|Ferguson, this was a wonderful exercise in working with multiple organizations across a wide array of industries that may not otherwise interact. A sense of inclusiveness was established that yielded a powerful outcome. Creating stories that would inspire residents(our neighbors) to take on a positive attitude and become energized, involved, and educated was truly rewarding. We look forward to the launch of the project this spring and are sharing a few making-of and screenshot images.