Eagle Mount Soars With New Brand Film
Eagle Mount Bozeman tapped Vauthier|Ferguson to create a branded foundation film piece to showcase the organization’s brand values: adventure, inspiration and generosity.
Specifically, Eagle Mount envisioned a film that would raise awareness and affinity with a diverse audience spanning the national and local levels including
participants, families, volunteers, donors and community leaders.
We began our work by teaming with key ambassadors within Eagle Mount to develop a storyline. Powerful, joyful stories were so bountiful it became difficult to narrow them down. We focused on key stories that were both positive and relative, and then combined them with program footage from throughout the year.
Our process shaped key stories into a bigger picture that tied participant experiences to passionate volunteer perspective and insightful leadership visioning to the diverse Eagle Mount audience.
The resulting film places the Eagle Mount brand among the nation’s largest therapeutic recreation organizations. It is used to inspire new volunteers at training sessions, encourages camaraderie among Eagle Mount associates and is a powerful development tool, helping secure future support.See The Work