5 Small Business Digital Marketing Mistakes
A strong online presence is a must for today’s competitive business, and while having a great Website is smart, business owners with the best intentions for staking a claim to digital marketing often trip over important (and easy) tasks.
Here are a just few points to consider to really nail digital marketing for your small business:
Claim your listings
With even a hint of an online presence, all eyes are on your business whether you know it or not. Why not make the most of your listings? Take advantage of adding your customized content including logos and photographs. Show current and potential customers that you are connected by responding to comments and reviews. For more tips, check out our free Google My Business guide.
Think broadly when crafting social media posts
Mindfulness can go a long way when making social media posts. Think about the common problems your customers mention, and post about solutions. Articulate your viewpoints and positions – and even reveal a few industry secrets — to establish yourself as authority on the topics you are writing about, giving you and your business credibility. Accompany your posts with relevant, fun, eye-catching images.
Online customers have short attention spans; information is here and gone in an instant. The more you post, the stronger your top-of-mind presence. That doesn’t mean mindless posting, though. Make sure your posts are engaging, interesting and relevant to your products and services. A post-scheduling tool can help keep things consistent and manageable. Carve out some time to create and schedule posts that will run on their own for the next month, for example.
Get your customers to visit you online
Some businesses assume that their customers don’t spend much time online. That’s probably not correct, first of all. If it is true, or you need to bring more of your audience to your site, use smart digital marketing to bring them online. If you target locals, build an email list to communication directly with your clients about specials, new offerings and promotions.
75% of consumers said they were more likely to dine at a restaurant based on the results of their digital searches.
SinglePlatform and Chadwick Martin Bailey
Don’t underestimate the number of people that may be unfamiliar with the area or are traveling. Be online when they are searching for shopping, restaurants, and attractions.
Use your Website wisely
While some Websites are complex and large, even a simple, small Website can complete the Web-presence circle. Businesses that do most business locally, for example, can reach a new market online by targeting tourists, for example.
Need help taking control? We can give you a hand with everything from content calendars to a fresh, simple Website.